Burger King announces its first vegetarian Whopper

Burger King Tests New Impossible Whopper At Select Locations

The Impossible Whopper will also cost a bit more than the meat sandwich (approximately $1 more) to offset the cost. "The people you will see here are real people, and these are their real reactions".

The Impossible Whopper is supposed to taste just like Burger King's regular Whopper.

And the vegan burger made by Beyond Meat has already become available a Carl Junior restaurant's in the U.S. However, if this gets picked up by all Burger King chains in the U.S, it's set to significantly reduce overall levels of meat consumption. On Monday Burger King and Silicon Valley startup Impossible Foods announced the rollout of the Impossible Whopper in 59 stores in and around St. Louis, Missouri.

Burger King will run the video online, with paid media support in St. Louis.

Finazzo noted that there is now "a lot of interest in plant-based burgers".

Burger King is testing out a Whopper featuring the Impossible Burger. The Impossible Burger patty has zero cholesterol.

"We wanted to make sure we had something that lived up to the expectations of the Whopper", said Burger King's North America president, Christopher Finazzo. "Around the taste, around the brand recognition, around the price, all those things were important factors in choosing Impossible", he said.

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She went on to comment on her sexuality, adding: "I want to celebrate and support this community, regardless of my identity or how people label me".

Burger King's chief marketing officer, Fernando Machado, said the burger passes so well that the company's internal team was even tricked.

"What [customers] don't want to give up on is flavor", Finazzo said.

Burger King is taking a page out of White Castle's book with its own, much bigger Impossible Burger.

In a 2017 video from Impossible Foods, the start-up shows how the "Impossible" patty is made.

It says its meat-free burgers, to be launched in several European markets this month under the Garden Gourmet "Incredible Burger" brand and made from soy and wheat protein with beetroot, carrot, and bell pepper extracts, tasted nearly exactly like traditional beef burgers.

Heme is found in both plants and red meat, according to Impossible Foods.

The burger is being produced by environmentally-focused food manufacturer Impossible Foods. Since then, we've been testing new recipes every day.

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