Amazon to launch mobile ads, in a threat to Google & Facebook

Amazon to Compete with Google and Facebook with its Own Mobile Ads

As per the speculations made by EMarketer, Amazon may raise its share of the digital advertising market from the existing 6.8 percent to 8.8 percent.

Bloomberg said the idea is to generate more revenue for Amazon's advertising division, which is now focused on selling ad space that features brand logos and product photos.

The people familiar with the report have stated that the Amazon Said to launch mobile ads to the iOS and later down the year, the video ads will embrace the Amazon for Android mobile app. Advertisers are shifting their spending to follow the growing number of people watching videos on mobile devices and are making brief video snippets to appeal to people on the go. Amazon's key advantage over Facebook and Google is its highly personalized data about its customers, including their shopping histories and the viewing and listening habits of the 100 million people who subscribe to Amazon Prime.

Selling video spots in its apps expands the reach of an ad product that Amazon developed for its devices such as the Fire TV streaming device and Kindle e-reader app by bringing it to non-Amazon devices such as Apple smartphones, Collin Colburn, an analyst at Forrester Research, told Bloomberg.

Cuphead is coming to Nintendo Switch next month
That's a surprising announcement in itself, as it seemed that Cuphead would remain a console exclusive on the Xbox One. Pine launches for the Nintendo Switch and PC this August.

Earlier, the online retailer used product descriptions, consumer reviews to determine which product was more relevant on a particular page. Many of those video posts on other platforms feature links to sites other than Amazon where shoppers could buy products. Per Bloomberg, Amazon decided its lack of video content in recent years meant that better shopper engagement and product discovery was happening elsewhere.

Amazon requires marketers to spend $35,000 to run the spots at 5 cents per view for 60 days, although those prices vary by ad category, per Bloomberg.

From the last couple of months, the Washington-based, multinational technology company was beta testing the ads on the iOS platform and the fields trials seem to be over now.

Amazon has avoided selling advertising space on its site from years, not to disrupt shopping experience.

Related News:



Most liked

USA sanctions Venezuela bank over Guaido aide's arrest
Maduro, whose key allies are Russian Federation and Cuba, says Guaido is a collaborator in a US plot to overthrow his government. Trump has reiterated that "all options" - implicitly including military action - are on the table for dealing with Venezuela .

March Madness predictions: Ja Morant about to get frazzled vs Florida State
We'll be tackling Michigan, Michigan State and Big Ten basketball at large with a blend of rational analysis and hot takes. I'm disappointed you can't coach a guy hard these days without somebody making a big deal about it.

Catholic priest stabbed during Mass in Montreal
Police spokeswoman Caroline Chevrefils says the victim suffered minor injuries to his upper body and was taken to the hospital. A Catholic priest was stabbed several times during a live-streamed mass in Montreal on Friday morning.

Roger Federer Says Dominic Thiem Was 'Better When It Really Mattered'
However, Thiem managed to stage an impressive comeback with a subsequent double break, making it level after two sets. Federer's own serve lost some of its bite in the crucial game in the third set with the score tied at 5-5.

Volvo will add in-car sensors to prevent drunk driving
Introduction of the cameras will start on the next generation of the company's scalable SPA2 vehicle platform in the early 2020s. The cameras will monitor eye movements to establish whether the driver is drunk or distracted.

Trump says US should recognize Israeli sovereignty in Golan Heights
The statement also noted that the Syrian people are determined to recover Golan Heights through QUOTE "all available means". Pompeo visited Israel later that day, where Netanyahu raised the matter in a joint press conference in Jerusalem .

New Report Reveals Why Frank Howard Was Suspended For Syracuse-Baylor Game
While some positives: Baylor is best three-point shooting team in the Big-12 and they have run a ton of 2-3 zone this season . Howard was just named to the ACC Second Team All-Tournament team one week before his suspension.

Washington's Big Question: Where's the Mueller Report?
Mueller has finished the investigation and submitted a report to Attorney General William Barr , according to Politico . He wrote that he was reviewing the report to determine what could be shared with the public and the committee.

Trump tweets that Israel should have sovereignty over Golan Heights
Netanyahu said he and Pompeo, at the start of their discussions, examined how to "roll back Iranian aggression" in the region. But the gesture was perceived as unfairly siding with Israel and prompted the Palestinians to cut contacts with US officials.

Patriots owner Robert Kraft offered deferred prosecution on Florida prostitution charges
Prosecutors offered all 24 men charged with solicitation at the Orchids of Asia Day Spa a deal where the charges would be dropped. Kraft's attorneys are now negotiating with prosecutors over a potential plea deal and the viability of the state's case.

Biden said to tell supporters he plans to run for president
Biden and Abrams did indeed meet in Washington D.C. last week, reportedly to discuss Abrams's next political moves. It looks like another heavyweight Democratic presidential contender is on the verge of entering the race.

Cohen warrant materials have been released
The agent did not indicate why the Federal Bureau of Investigation did not have access to Cohen's Trump Organization records. In his congressional testimony, Cohen said he was "ashamed of my weakness and misplaced loyalty, of the things I did for Mr.

Valtteri Bottas wins the 2019 Australian GP
Best overtake: Ahead of the weekend, nobody would have expected a Red Bull to pass a Ferrari for the final podium position. It later emerged that Hamilton had to contend with a damaged floor but that took nothing away from his teammate's triumph.

UEFA Europa League 2018/19 draw - Quarterfinal fixtures revealed
And the last teams, they are all very important, and it's going to be very hard ", Emery said. The quarter-finals take place on April 11 and 18, with the semi-finals on May 2 and 9.

GM Dave Gettleman on building 2019 Giants
Gettleman did not shop the three-time Pro Bowler because he felt doing that would not give him the upper hand in trade talks. I want everybody to know this was purely a football business decision.