Mark Zuckerberg wants to make Facebook more 'privacy focused'

Zuckerberg Announces Big Changes To Facebook. Here’s What People Should Expect

After building a social network that feeds off consumers' data, Facebook CEO Mark Zuckerberg says he wants his company to focus on messaging services created to serve as fortresses of privacy.

"I understand that many people don't think Facebook can or would even want to build this kind of privacy-focused platform", said Mr Zuckerberg.

Over the years, the actual mission statement of Facebook has been aconstantly evolving specimen, morphing from "a social utility that connects you with the people around you" in 2004, to "making the world more open and connected" in 2009, to "giv [ing] people the power to build community and bring the world closer together" in 2017. But, a more "private" suite of Facebook features will take over.

As Mark Zuckerberg himself notes: "Frankly we don't now have a strong reputation for building privacy protective services".

Zuckerberg says, "We want to give people a choice so they can reach their friends across these networks from whichever app they prefer".

It's important to realise Facebook - one of the world's richest companies because it encouraged users to publicly share posts and information, and then it harvested that personal data and let brands capitalise on it - is trying to explain to us all that it plans to do the opposite now and shift to private, encrypted services.

Zuckerberg Announces Big Changes To Facebook. Here’s What People Should Expect
Mark Zuckerberg: 'Privacy'

Investors' faith in Facebook is a reflection of the company's sustained strength in online ads-it is second to Alphabet's (GOOG) Google-the popularity of the Instagram and WhatsApp properties, the expansion into AI and mixed reality, and a multibillion-dollar commitment to security and safety, say analysts. The Facebook messaging service Messenger has more than 1.3 billion users around the globe. Zuckerberg outlines a vision for Facebook where content is encrypted and private. "Read it carefully, and it's impossible to escape the conclusion that if privacy is to be protected in any meaningful way, Facebook must be broken up". "People want to be able to choose which service they use to communicate with people", announced Zuckerberg. "Of course, the best way to protect the most sensitive data is not to store it at all, which is why WhatsApp doesn't store any encryption keys and we plan to do the same with our other services going forward".

This decision has been a growing rumour lately and there is even a conversation of merging data between the platforms or even to imagine a future with just one messaging platform coming from Facebook.

Zuckerberg has a narrow definition of interoperability: you will be able to use any app you want to contact your friends, so long as Facebook made it.

And last September, Facebook saw its stock fall 3 percent in a single day after news of a data breach involving 50 million users. The criticism reached a crescendo past year, with Zuckerberg and Chief Operating Officer Sheryl Sandberg being called to testify in Congress to answer for lapses like Cambridge Analytica, an outside developer that appeared to easily access data on up to 87 million Facebook users.

Facebook's now-explicit transition from public square into private portal shouldn't be too big a shock; it's a shift that's been increasingly telegraphed by the platform's constant addition of functional gewgaws like payments, games, and commerce options from food delivery to hailing rideshares. At the same time, messages will be encrypted and in his own words they "won't stick around forever".

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