Elizabeth Warren wants to break up Amazon, Facebook and Google

Elizabeth Warren reveals her big tech break-up plan

She has a radical solution: "My Administration will make big, structural changes to the tech sector to promote more competition - including breaking up Amazon, Facebook, and Google".

"To restore the balance of power in our democracy, to promote competition, and to ensure that the next generation of technology innovation is as vibrant as the last, it's time to break up our biggest tech companies", she said in a statement Friday, per the New York Times.

Her plan primarily targets only those companies with annual revenue over $90 billion, and it would embolden federal and state regulators to issue steep fines and other penalties that harm competition or consumers.

For Amazon, that would mean undoing its mergers with Whole Foods and Zappos. Warren will also call for legislation that would block platforms from both offering a marketplace for commerce and participating in that marketplace. Warren's plan would also prohibit companies from transferring or sharing users' private data with third parties. Right now, some firms share this information with third party firms to help them sell targeted advertising.

What's new. Warren's proposal is notable not simply because it makes the case for antitrust action against Amazon, Facebook and Google, but for the specificity of her prescription.

If she were elected, such a proposal would face multiple obstacles in Congress and the courts.

Senator Elizabeth Warren Announces Plan To Break Up Amazon, Google And Facebook
Thanks to Elizabeth Warren, breaking up Big Tech will be a major issue in the primaries

The senior USA senator and a leading candidate for the Democratic nomination said the companies had "bulldozed competition and tilted the playing field in their favour" as she laid out a plan for strict antitrust rules.

Warren, for example, offered that under her plan, Amazon Marketplace, Google's ad exchange and Google Search would be considered "platform utilities" and split apart. "Google Search would have to be spun off as well", she wrote.

"Instead of nationalizing these industries-as other countries did-Americans in the Progressive Era made a decision to ensure that these networks would not abuse their power by charging higher prices, offering worse quality, reducing innovation, and favoring some over others", she said.

The liberal activist group Demand Progress has previously called for the US government to break up Facebook by forcing it to sell Instagram, WhatsApp and Messenger.

During its most recent financial quarter, Apple reported that its services business - including the App Store, music streaming, AppleCare and more - took in $8.4 billion, making it larger than the company's Mac and iPad segments. "Tech entrepreneurs would have a fighting chance to compete against the tech giants".

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