Netflix Issues Offical Warning After Dangerous 'Bird Box' Challenge Goes Viral

Gary in Bird Box drawing the creatures

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Following the release of Netflix's 'Bird Box, ' the streaming service has appealed to viewers to not take part in a challenge which involves people putting blindfolds on themselves.

The Netflix original made headlines going into the New Year when the streaming service declared that an overwhelming audience of 45 million watched the film over the Christmas break. Fans are posting images and videos of themselves and in some cases, small children walking blindfolded, possibly endangering their lives.

How do you get millions of people to talk about your movie or TV show with nearly zero promo dollars?

The meme got so out of hand that Netflix had to release a statement urging people not to partake in the unsafe activity. Well, now the youth of the world are taking those memes to the next level with #thebirdbox challenge and Netflix would very much like them to stop before someone gets hurt.

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Like most if not all film adaptations of novels, the on-screen version of the story has several differences. Boy and Girl are Sandra Bullock's children in the film; they are not given names in the script.

The premise of Bird Box involves Malorie (Sandra Bullock) and her children, Boy and Girl, shielding their eyes with blindfolds to avoid the powers of a unsafe, unseen adversary.

"Bird Box" began streaming worldwide on December 21 and the success has spurred some epic memes.

Netflix has now tweeted: "Can't believe I have to say this, but: Please don't hurt yourselves with this #BirdboxChallenge".

And a bunch of other people took recreating the movie to an extreme. Another video follows a would-be "Bird Box" challenger to the hospital after, the caption says, she broke her foot doing a practice run. One enterprising, young memer on Instagram combined the "Bird Box" challenge with the also risky KiKi challenge in which, you're supposed to dance alongside a moving vehicle. Then came the Tide pod challenge.

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