McLaren reveals bespoke P1 GTR inspired by Ayrton Senna

Ayrton Senna Mc Laren P1 GTR MSO

The legend that was Ayrton Senna continues to live on in spite of his untimely death back in 1994.

The most striking feature of the hypercar specially commissioned by a Senna fan is its instantly recognizable, and not so subtle, Marlboro-inspired livery. McLaren even went on and built a limited-run track weapon that bears his name and was puropose-built for one thing, making quick lap times.

The P1 GTR is the result of the efforts of the McLaren Special Operations department which handles bespoke and low-volume models.

McLaren commemorated the 30th anniversary of Formula 1 driver Ayrton Senna's first championship with a P1 GTR wearing the same livery as that of the vehicle that carried him there: the MP4/4. In addition, the unique creation celebrates Senna's 30th anniversary of securing his maiden Formula 1 championship.

Commissioned by a McLaren collector who was inspired by Senna at a young age, the auto features the diagonal red stripes as well as a barcode (used during races in countries that banned tobacco advertising at the time) in lieu of the Marlboro logo. The customer has been overseeing the project for the past three years to make sure every detail is flawless.

Sharing the same Beco nickname that Senna's parents bestowed upon him (with the permission of the Senna family, of course), the auto also comes with a custom helmet matched to the bespoke livery. There's fancy details like the Senna Brand Trademark on the front splitter as well as in front of the air intake and each door, with the "Senna" script and "Driven to Perfection" slogan etched on the doors and intake.

Ayrton Senna Mc Laren P1 GTR MSO
Ayrton Senna Mc Laren P1 GTR MSO Interior Seats Steering Wheel Rear Wing

The side of the auto also features Senna's logo, the Brazilian flag and the bar code associated with the Marlboro sponsorship the vehicle carried at that time. This particular P1 is very special.

Apart from that, the P1 GTR also underwent external modifications which are aimed at making the most out of the high-performance track auto. MSO increased downforce to as much as 1,700 pounds with new front dive planes, a wider front splitter, and a Gurney flap at the rear. Thanks to the optimized aerodynamic kit, the vehicle enjoys up to 800 kilograms (1760 lb) of downforce.

On top of all this, a new engine specification provides what the owner dubs a "suitably pleasing" increase in power over the "standard" GTR's already momentous 1,000 PS.

Some of the unique highlights include a 24ct gold heat-shield, Lexan rear cover, and some mods to the 3.8-litre twin-turbo V8 hybrid powertrain.

MSO didn't forget about the interior. Lightweight racing seats were specially developed to keep the weight down.

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