Epic Games to Launch its Own Digital Store This Month

Fortnite

Steam is a massive platform and it's hard to imagine Epic will wipe it out completely, but they're making the right steps to counter Valve's goliath sales machine.

Epic Games, maker of Unreal Engine and games such as Unreal Tournament, Fortnite or Gears of War, announced that it will soon launch an online games store.

Epic Games has announced its intention to take on the mighty Valve in the digital distribution market, launching the Epic Games Store and offering developers an 88 percent revenue share - considerably higher than the competition. For that goal, the first move is a flat 12% royalty for Epic on games sold through its storefront, a percentage that seriously undercuts Steam's usual 30% take.

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Epic hasn't confirmed many details about Season 7 beyond its start date, but we've gotten a good idea of what to expect from the three teaser images it has shared so far.

In an attempt to make its store a more attractive proposition for developers and content creators, Epic will also implement a "Support-A-Creator program" that aims to bring influencers and marketers together. This about matches a similar 88/12 split that Epic offered over the summer for the Unreal Engine Marketplace, which itself was an increase from the original 70/30 split. To jumpstart the creator economy, Epic will cover the first 5% of creator revenue-sharing for the first 24 months. This is all set to take place sometime in 2019, but the big news is that developers will get to keep 88% of the revenue. The store's revenue share model makes it attractive for publishers who might upload their games to the Epic Games Store and to Steam to reach a wider audience. Earlier this year we saw Epic bucking trends by releasing the Android version of Fortnite on its own website, instead of on the Play Store. That mode allows players to wander around the island on their lonesome to experiment with new guns, building techniques, and other mechanics without having to worry about someone else sniping them from across the map. Talking with Eurogamer Sweeney said that Epic will manually curate the store rather than relying on algorithms or paid ads for placement and discovery.

Will you be picking up games from the Epic Games Store from now on?

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