Influencers Beware, Instagram Is Going After Fake Followers & Paid-For Likes

Getty Images  Maja Hitij

Not all of those come from real people, however, and Instagram has had enough with users' shenanigans and is putting an end to it, a recent blog post informs us.

"Recently, we've seen accounts use third-party apps to artificially grow their audience", Instagram said in a post on its corporate blog. Such users will receive an in-app alert, that informs them that their account has been used to generate inauthentic activity on the platform.

Instagram on Monday said it is booting fake followers, likes, and comments generated by applications tailored to make accounts appear more popular than they actually are.

The announcement comes amid intense public scrutiny on Facebook, Twitter and other social media sites following revelations that Russian intelligence operatives used false accounts to published inaccurate reports in a bid to influence the 2016 presidential election.

The social platform, which is owned by Facebook, said it had created machine-learning tools to identify and remove inauthentic activity.

A New Pic From Deepika Padukone And Ranveer Singh's Wedding, Featuring Baaraatis
Ranveer wore pristine white for the first ceremony, and was colour co-ordinated with Deepika for Day two. The couple got married in a traditional South Indian ceremony - per Konkani rituals on Wednesday.

Instagram advised its users not to use third-party apps to access their accounts by sharing their username and password, warning that such behaviour may have their login information hacked or exposed and their accounts being exploited to send spam.

If you've logged in on Instagram today and wondered why your follower count dropped, then know that you're not alone. In addition, users will be asked to change their password.

Accounts that choose to continue using third-party apps to bolster their perceived popularity may see their Instagram experience impacted, the company says.

Facebook at large, of course, has been hampered by a slew of bad news lately, with the company's ham-fisted response to inauthentic activity across its family of apps increasingly coming under scrutiny.

The company is expected to announce more measure to combat fake activity soon.

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