Apple cuts production orders for all new iPhones

People handle the new Apple iPhone XS and iPhone XS Max during a media tour at an Apple office in Shanghai China

The report repeats earlier claims that iPhone XR production will be cut by a third, though the reduction in iPhone XS and XS Max orders don't appear as severe.

Another important factor to consider is the fact that there's apparently a "lower-than-expected demand for the new iPhones", claims the report.

This is the second time in as many years that Apple has cut production orders for one of its newest iPhones.

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Over the last week, the company told several suppliers to cut its production plan for the iPhone XR again. The iPhone XS and iPhone XS Max, meanwhile, are even more expensive, starting at $999. Apple's iPhone XR starts at Rs 76,900 in India, the iPhone XS at Rs 99,900.

The brokerage forecast a 10 cent headwind to Micron and 15 cent headwind to Western Digital in the fourth quarter of 2018 and the first quarter of 2019 on lower iPhone builds. In India, Apple's sales have stumbled, particularly in light of the new products which are priced highly. The XR has reportedly taken the biggest hit: Apple reduced production orders for the XR twice over the past two months. According to a recent report, the firm has made a decision to reduce orders for all three phones. "As demonstrated by our financial performance in recent years, the number of units sold in any 90 day period is not necessarily representative of the underlying strength of our business", Luca Maestri, Apple's chief financial officer, said.

Now, though, the fear at manufacturing partners is that Apple is struggling to calculate exactly what demand will be.

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