John Lewis Christmas ad: Can Elton scoop the Christmas Number 1?

Credit YouTube  evan youtuberuk/15maio2011

Sir Elton John is the star of this year's John Lewis Christmas advert, but the reaction to it on social media has been decidedly mixed. We then see a series of flashbacks from throughout his career, showcasing various performances of the track and its initial studio recording.

The advert is titled "The Boy & The Piano" and chronicles Elton's life from childhood where he actually gets his very first piano all the way to the present day.

"The ad is absolutely fantastic and I've truly loved every minute of being a part of it".

Sir Elton is played by actors throughout the advert, except for the opening and closing scenes.

The John Lewis Christmas ad description is "This year's story is about the power of a gift".

John Lewis has become synonymous with Christmas adverts, guaranteed to have us balling into a tin of Roses before breakfast or when we catch the ad between soaps.

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Taking to Twitter one fan moaned: "Elton John left the John Lewis meeting having secured a huge fee plus promo for his world tour and upcoming biopic".

In a bid to ramp up the excitement about the John Lewis Christmas advert, ITV altered the well known theme tunes to give an important clue about the highly anticipated clip. Customers will also be able to buy Elton John vinyl and CDs, and vintage inspired tour T-shirts.

Another complained that the song had been used before, referencing the 2010 creation.

It shows Elton John through the years, going right back to his childhood.

Finally, there were those who realised the effect the John Lewis advert could have before it was even released.

Shoppers heading to John Lewis's flagship store in Oxford St will be able to step into a 2,000 sqft recreation of the ad production, to try on costumes and have photos taken at the piano.

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